Marketing leadership
for remodelers

Fractional CMO services for remodeling businesses looking to grow.

Grow your remodeling business faster with a Fractional CMO

  • Leadership, not just marketing

    A unique, results-driven approach to strategic planning, leadership, and execution.

  • Customized and proven growth frameworks

    No fluff, no trendy hacks, no one-size fits-all approach. Just proven strategies tailored to help remodelers grow.

  • Empowering operational independence

    Built on firsthand experience in the remodeling industry, with frameworks proven to generate millions in revenue.

Marketing leadership that gets results.

I’d love to help you grow and scale your remodeling company through my proven framework—providing the leadership and tailored strategy your business needs.

What is a
Fractional CMO?

A Fractional CMO is the part-time executive who runs your marketing team and is accountable for all of your marketing outcomes.

A great fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.

Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing a reliable asset to your company.

That’s exactly what I do for remodeling companies and design build firms. I’d love to hear what YOUR goals are… and help you reach them with marketing that gets results.

Jack Torossian | Golden Bee Homes | Owner & Founder

“Varak’s expertise in marketing combined with his strong leadership skills ensures that every project undertaken is executed with precision and excellence. He has consistently demonstrated an unparalleled level of creativity, innovation, and strategic thinking.”

Let’s work together

You’ll get a comprehensive marketing strategy with prioritized campaigns. I’ll work with your team daily to execute the strategy I lay out.

With a couple of weeks of prep via email and a 4-hour session together, I’ll put together a visual map of your customer journey and provide a proposed improved version, along with the essential next steps for your marketing department.

After a half-day Marketing Summit consult or a 90-day sprint at the Engaged level, I can continue to advise your team and lead your marketing department with check ins every other week to keep everything on track and make adjustments and tweaks as necessary.

Why I care about making your marketing profitable and reliable

Because I’ve been in your shoes. I know how challenging it can be to grow a remodeling business while dealing with marketing that wastes time and money without delivering results. I’ve been there, when I was working to grow my uncle’s remodeling company and facing the same frustrations you feel now.

Through years of trial, error, and a lot of money down the drain, I’ve developed a unique framework built on proven models that allow me to build strategies that generate millions in revenue for remodeling businesses like yours. My mission is to guide you to a marketing system that works—one that helps you achieve predictable growth without even creating long-term reliance on me. I care because this is exactly what I wish I had when I was struggling to grow our business.

Let’s build a marketing foundation that brings you the freedom to focus on what you do best: delivering exceptional remodeling projects.

Schedule a quick 15-minute call to see how a Fractional CMO can help transform your marketing.

My Clients

Let’s get started:

1. Chat

Schedule a 15-minute call to see if a Fractional CMO is a good fit for you and your company.

2. Strategy

If yes, we’ll schedule a longer call to deep dive into your needs. After the call, I’ll share the steps I recommend with a proposal.

3. Execution

In the first 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.

What does a Fractional CMO do?

Create your marketing strategy

Stop wasting time & money on campaigns that are not working

Map out your customer journey

Reach more homeowners looking to remodel their home

Achieve your outcome goals with confidence

Manage KPIs so your marketing makes you money

Build and manage your marketing department

Create systems for your team to follow

Focus your team on the tasks that are going to move the needle the most

How to know if you need a Fractional CMO?

How to know if you need a Fractional CMO?

Signs you needed a Fractional CMO yesterday:

  • You’re running your marketing team instead of being the CEO

  • You’re not sure what campaigns to have your marketing team try next

  • You lack the data to make the right marketing decisions

  • You don’t have your customer journey mapped out

  • You’re missing clear KPIs for your campaigns

  • You have more ideas than execution

  • Your sales blames marketing for poor lead quality

  • You have no predictable pipeline

Sound familiar? These aren't marketing TALENT problems. They're marketing LEADERSHIP problems. And they're costing you your growth. The fix? A Fractional CMO who:

  1. Takes ownership

  2. Builds systems

  3. Creates accountability

  4. Drives results

Best part? You can have one for less than the cost of a marketing coordinator…

Serouj Kaloustian | HSK Design | President

“His professionalism, reliability, and dedication make him a true partner in our success. Thanks to Varak, our brand's online visibility and engagement have soared, and is having tangible business outcomes.”

Get the marketing expertise you need to grow your business

Delegate your marketing outcomes to an expert to take your time back and see a greater return on your marketing budget.